NTB ANNIVARSARY Marketing Tourism

Nepal Tourism Board (NTB) has made significant contributions to increase the number of tourists in Nepal<br>KESHAB POUDEL

Oct. 11, 2010, 5:45 p.m. Published in Magazine Issue: Vol.: 04 No.-09 Oct. -08-2010(Ashwin 22, 2067)

Till a decade ago, Chitwan National Park used to be a popular destination for affluent tourists. Only a few hotels inside the park catered to them. The situation has now changed as many other tourists started to visit the park.

Although various factors helped to increase the number of tourists in Chitwan National Park, Nepal Tourism Board’s marketing campaign contributed a lot to ‘sell’ the national park to the global market, thereby attracting a lot of visitors.

After the establishment of Nepal Tourism Board 12 years ago and its intensive marketing campaign, the number of visiting tourists increased by many folds in the area along with the number of good hotels and other facilities.

“Along with European and American tourists, the number of Chinese and Indian tourists continue to increase in the area,” said Roshan Chaudhari, manager of Jungle Lodge in Sauraha. “We also had a lot of tourists during off season this year.”

Since its establishment, Nepal Tourism Board has been organizing various programs as well as taking part in different tourism marts. This helped to sell Nepal’s product to the international tourism market.  Due to NTB’s global activities, the tourist arrivals continue to increase in Nepal and Chitwan is getting its share as well.

As Nepal is celebrating the year 2011 as Nepal Tourism Year, increased number of tourists in Chitwan gives hope that Nepal will achieve its target to bring a million tourists provided peace and political stability in the country.

“Nepal bound travelers have always considered Nepal at the center of their mind more than other trivial issues surrounding Nepal. As long as we maintain the sanctity of tourist’s programs there will be no problem at all to achieve our goal whether it is NTY or other normal period,”   said Aditya Baral, director of Public Relations and Publicity of Nepal Tourism Board.

Nepal Tourism Board is promoting Nepalese market as well as encouraging tour operators to sell Nepal’s new products.

Along with Chiwan National Park, Nepal Tourism Board is now promoting the product of far western region. These kinds of activities help to open new markets for tourists around the country.

“It is important for trekking areas in Far Western region to be taken up by tour operators of tourists generating markets. Therefore, Nepal Tourism Board always encourages international tour operators to get involved in promoting these areas by providing platform in the international travel fairs,” said Baral.  As Nepal is celebrating the year 2011 as Nepal Tourism Year, increased number of tourists in Chitwan gives hope that Nepal will achieve its target to bring a million tourists provided peace and political stability in the country.

“Nepal bound travelers have always considered Nepal at the center of their mind more than other trivial issues surrounding Nepal. As long as we maintain the sanctity of tourist’s programs there will be no problem at all to achieve our goal whether it is NTY or other normal period,”   said Aditya Baral, director of Public Relations and Publicity of Nepal Tourism Board.

Nepal Tourism Board is promoting Nepalese market as well as encouraging tour operators to sell Nepal’s new products.

Along with Chiwan National Park, Nepal Tourism Board is now promoting the product of far western region. These kinds of activities help to open new markets for tourists around the country.

“It is important for trekking areas in Far Western region to be taken up by tour operators of tourists generating markets. Therefore, Nepal Tourism Board always encourages international tour operators to get involved in promoting these areas by providing platform in the international travel fairs,” said Baral. 

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