Nepal Tourism Board Marketing Success

Nepal Tourism Board (NTB) has achieved a lot in the last 12 years in selling Nepal as a product in the international tourism market<br>

Nov. 1, 2010, 5:45 p.m. Published in Magazine Issue: Vol. 04 No.-09 Oct 29 2010 (Kartik 12, 2067)

Despite having to pass through different phases of political instability and chaos, Nepal is still known as an attractive tourist destination globally thanks to the efforts of Nepal Tourism Board. More than 600,000 tourists visited the country last year.

As NTB is celebrating its anniversary, the number of tourists continues to go up. At a time when the international tourism industry is facing severe crisis with declining visitors, Nepal’s tourism industry is experiencing a boom.

This has been possible because NTB is popularizing Nepal as a destination in various parts of the world.

Be it in neighboring India or China or far away United States and Europe, NTB has been taking part in major tourism marts and exhibitions selling the country’s image as a tourism product to outside world. Before the establishment of NTB, Nepal rarely took part in such exhibitions.

Formed under the basic concept of public private partnership, NTB has been working closely with the private sector to boost Nepal’s tourism industry. It is celebrating Tourism Year 2011. Its aim now is to make that a success.

It spent the first decade to establish itself, now NTB expects it will perform a more effective role in the coming years.


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