Nepal is a country of highly diverse and rich geography, culture, and religions. The mountainous north contains eight of the world’s ten highest mountains, including the highest, Mount Everest. The fertile and humid south is heavily urbanized.


The natural scenery, high mountains, incomparable cultural heritage and numerous specialties have made Nepal a well-known destination in the world tourism map with a distinct image of its own. However, the development of tourism is limited in number and within the certain areas of the country only.


The government has shown greater concerns about the real value of tourism and its role in contributing to economic growth, poverty alleviation, equity and overall tourism development in the country.
Therefore, the government is placing high priority on the tourism sector in its new economic development policy. Government of Nepal in consultation with Nepalese Tourism Industry, concerned organizations and experts decided to launch a national tourism campaign “Nepal Tourism Year 2011“.


This announcement reflects the government’s anticipation to bring into at least one million international tourists in Nepal by the year 2011 and spread the benefits of tourism to the people at large. The national campaign also indicates the tourism industry’s need to organize a tourism promotion campaign that can have wide impact.


The concept of Nepal Tourism Year 2011 envisions harnessing these opportunities and strengths and bringing together the commitment of the government, expertise and experiences of the organizations like Nepal Tourism Board, aptitude and dynamism of the private sector and communities for further tourism development in the country.


The campaign will also focus on mobilizing the networks of the Non-Resident Nepalese (NRN) communities, Nepalese diplomatic missions abroad, INGOs/NGOs, airlines, and national and international media.