HIMALAYAN BANK LTD:Innovative Card Deal

Jointly launching Himalayan Bank American Express Gold Credit Card, Himalayan Bank Limited and American Express have offered the Nepalese customers access to the latest innovation

Aug. 9, 2013, 5:45 p.m. Published in Magazine Issue: Vol: 07 No. -5 Aug. 9- 2013 (Shrawan 25, 2070)

Himalayan Bank Limited has a long history of introducing new innovative banking system in Nepal. Chief Executive Officer of the bank Ashoke SJB Rana has retained the tradition by launching the Himalayan Bank American Express Gold Credit Card in Nepal.

Chief Executive Officer Rana and Pranav Barthwal, vice president - global merchant service and partner card services, India and area countries, American Express Banking Corporation, introduced the new card service amidst a program in Kathmandu on August 1.

At a time when Nepalese travelling abroad, including India, have been facing various problems, the introduction of the card is likely to ease the traveler’s difficulties. Since its establishment, the bank has come out with various innovative banking ideas.  

According to a press release, the card is available in two variants - The Himalayan Bank American Express Gold Credit Card Domestic (Nepal and India), offering powerful savings and lifestyle benefits and the Himalayan Bank American Express Gold Credit Card - International (outside Nepal and India), offering attractive travel benefits for Card members in Nepal.

Commenting on the new initiative, Ashoke SJB Rana, CEO, Himalayan Bank Limited, said, we are pleased to partner with American Express in Nepal to launch the American Express Gold Credit Cards. Our partnership with American Express is based on our mutual belief and commitment in bringing unparalleled value to our customers. The American Express Gold Credit Cards will provide customers with a world-class opportunity to extract the best out of life”

Addressing the ceremony Pranav Barthwal, Vice President, Global Merchant Services & Partner Card Services, India and Area Countries, American Express Banking Corp, said “we are delighted to work with Himalayan Bank Limited to bring American Express' rich global experience in providing outstanding credit card solutions to consumers in Nepal,” said. “This expertise, coupled with Himalayan Bank Limited’s local strength will make for a very powerful combination and a superior product that will help us meet surging need of affluent consumers in Nepal. We are confident that American Express Cards will be well received by customers in Nepal.”

The Himalayan Bank American Express Gold Credit Card (Domestic) offers Card members savings of up to 20% on dining and up to 15% on shopping and hotels and spa. Card members will also enjoy privileged access to world-class golf facilities in Nepal and complimentary access to Radisson Lounge at International airport in Kathmandu and Altitude lounge in domestic airports in Delhi and Mumbai.

The Himalayan Bank American Express Gold Credit Card (International) offers Card members complimentary membership to the Priority Pass program that gives access to 600 VIP airport lounges around the world. Card members will also enjoy great savings and discounts on shopping, dining and travel with the American Express Global SELECTS ®. The card is powered by the American Express Global Assist Services offering Card members access to travel medical and legal assistance.

The Himalayan Bank American Express Gold Credit Card is Himalayan Bank Limited’s first American Express-branded credit card products on the American Express network. Himalayan Bank Limited will be the issuing banking partner for the Himalayan Bank American Express Gold Credit Cards (Domestic & International) and merchant acquirer across Nepal market. The Himalayan Bank American Express Gold Credit Cards will be accepted at more than 900 Himalayan Bank Limited point of sale terminals and 76 ATMs.

Himalayan Bank Limited (HBL) is a leading private sector commercial bank incorporated in 1993. HBL stands ahead in meeting customer demands through its continuous effort of tying banking products with world class technology. It is the first Bank in the country to introduce HBL Proprietary Credit Card, start international credit card issuance, acquiring business and ATM service. Moreover, it is the pioneer financial institution to start acquiring and issuance business of chip based EMV Compliant Plastic Cards in the country.

At present, the total customer base of HBL is above 300,000 individuals & institutions out of which more than 150,000 are availing card services. American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success.

Having established its reputation as bank to bring new innovation, HBL maintains its lead introducing the new credit card.

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