Power Cuts Lead To 50 PC Drop In Ad

<br>

Feb. 27, 2011, 5:45 p.m. Published in Magazine Issue: Vol. : 04 No .-17 Feb.25-2011 (Falgun 13,2067)

Due to long hours of load shedding, advertisements in electronic media have decreased by almost one half. The victims of this situation have been the FM radios and television channels. If the hours of load shedding increase from current 14 to 16 hours a day, the advertisements will drop by 60 percent, according to immediate past president of Advertisement Agencies Association of Nepal, Nirmal Raj Poudel. Ranjit Acharya, chief executive officer of Prisma Advertising, said that due to the load shedding, the agencies have reduced the ads to television by one half already. In total, the ad market is said to have shrunk by 30 to 35 percent.
 

More on Economy

The Latest

Latest Magazine

VOL 12 No.04, September 07, 2018 (Bhadra 22, 2075) Online Register Number: DOI 584/074-75

VOL 12 No.03, August 17, 2018 (Bhadra 01, 2075) Online Register Number: DOI 584/074-75

VOL 12 No.02, August 03, 2018 (Shrawan 18, 2075) Online Register Number: DOI 584/074-75

VOL 12 No.01, July 20, 2018 (Shrawan 04, 2075) Online Register Number: DOI 584/074-75